Why Responsive Design is Important

There have always been challenges to creating a website. The big challenge used to be figuring how each browser was going to render a site. Now web designers are faced with a new challenge. Creating a website for the dozens and dozens of different screen sizes. We can no longer ignore responsive design.

Mary Meeker’s latest Internet Trends report shows that tablet sales continues to skyrocket compared to desktop PCs and Notebook PCs. In fact, tablet sales last year were approximately the same as both of those two combined.


In addition, smartphones also continue to grow with the market penetration surpassing 50%. Have you looked at your Google Analytics lately? More than likely over 50% of your visitors are using mobile devices. I’ve seen this in every site I’ve looked at for the past year.


So, why is responsive design an important component to any website built? Pure and simple, that’s where the traffic is. If our visitors can’t easily find the information they’re looking for, they’re going somewhere else.