It’s the age-old question, “Is SEO better than PPC and paid advertising?” You are either going to be in one corner or the other. There doesn’t seem to be any middle ground with this topic, but it’s worth dissecting anyway.
Before you get any further, please understand that we believe search engine optimization and organic search traffic is much better than PPC and paid advertising.
Now that we’ve gotten that out of the way, let’s understand why we feel it is the dominant way to get traffic to your web properties…
1. PPC is interruption marketing, SEO is target marketing.
The truth is that when somebody goes to Google and searches for a particular phrase, they are actively looking for information on that specific topic.
They may be looking for a product about a certain topic. Or maybe they are looking for a service and decide to use the search engines to find out more information about a viable company to satisfy their need.
This is the reason why search engine optimization is so powerful. It’s the reason why SEO trumps PPC every day of the week.
Now you might be thinking that people are coming to PPC ads through the search engine, and you’d obviously be correct. But there’s one major difference…
PPC ads are not always targeted correctly. You can click on a PPC ad many times and come to find out that the information is not at all relevant to what you were searching for. In our expert opinion, this is a complete waste of money. The searcher is going to click away as soon as they realize that the content isn’t relevant to their topic.
So that’s one way that SEO dominates PPC.
Here’s another…
2. Organic traffic is cheaper than paid advertising.
Let’s face it. Nothing is ever free, and if you do not know how to manipulate the search engines through SEO, then you’ll have to pay a company like ours to help you with this process.
But here’s the light at the end of the tunnel for all of you small business owners…
You’ll only have to pay a fraction of the cost to hire out our services as opposed to paying exorbitant fees to Google and other search engines for their traffic.
Every niche is different so it’s hard to determine how much you will save until we know more information about your company and what you plan to do. But we can tell you eventually once we know more info.
For now, please understand that paid advertising is very expensive. Some companies are spending thousands of dollars each month. Other companies are spending tens of thousands on a monthly basis.
If you allow us to help, we can almost guarantee that our services will be produce higher quality, more cost effective results. But we won’t know until we analyze your business further.
In conclusion…
Paid advertising certainly has its benefits. Don’t get us wrong. They don’t even come close to comparing to organic traffic and search engine optimization. SEO beats PPC by a mile every time.
Need our help? Give us a call to schedule an analysis of your website. Call today at (587) 315-5111.