As a business owner, it’s imperative that your company capitalizes on all of the free traffic resources available on the web. You have to take advantage of free search engine traffic, social media sources, content marketing strategies, and more important than ever, YouTube and video marketing tactics.
Did you know that YouTube is the second most used search engine on the Internet besides Google?
And guess what?
Google owns YouTube! This is a powerful one-two combination for small businesses. Google loves to rank YouTube videos highly in the search engine results, so it’s an incredible way to take advantage of another source of free website traffic.
But that’s not the only reason why YouTube marketing is so beneficial. Here’s another reason why it will definitely help boost your bottom line…
YouTube Is a Business Branding Machine
Yes, that’s a bold statement but it’s certainly the truth. You see, by creating videos and uploading them to YouTube, you are providing an added level of business exposure that you’ll never experience anywhere else.
How often do you see local businesses creating promotional DVDs and mailing them out by the hundreds of thousands? It’s impossible because the cost is much too expensive.
On the other hand, video marketing doesn’t cost a penny to distribute. The only cost incurred come from the creation and optimization of the video. All of the marketing of the video takes place for free on the Internet.
How’s that for business branding in the digital age? It’s the best way for potential customers to get to know, like and trust you. It’s also a great way to show a different side of your business.
Remember, people love doing business with companies that they know. They like to put a face to the name, and YouTube provides that opportunity in spades.
When creating your promotional videos, don’t hesitate to step out in front of the camera so that potential customers can get to know you better. It will work wonders for your business, and truly help create a community feeling about your company.
Let’s not forget about the YouTube search engine itself…
YouTube Search Engine Traffic
Remember when we said the YouTube search engine is second only to Google? Well it gets even better than that…
When it comes to videos, YouTube is the king of the castle. No other video site comes close to matching them in daily viewers.
What does this mean for your company videos?
It means that potential customers are already watching videos on YouTube. They are already there for personal reasons. And you never know. They may be looking for a company that provides your products and services.
Are they going to find your business?
Not without a presence on the site. It’s virtually impossible.
But all hope is not lost…
You may feel that video marketing is unattainable for your company because you do not possess the knowledge and skill the make it happen.
Guess what? You don’t need it. That’s why we are here.
Call TC Business Marketing and let’s start building your YouTube video presence today.