There’s no question about it. Most SEO specialists never consider reputation marketing as part of their job. This is a foolhardy way to think because reputation is everything when it comes to business. It’s even more important online and you don’t have to be a restaurant or a hotel to need it.
Here’s the thing…
To truly capitalize online, a company must excel in search engine optimization, video marketing, reputation marketing, conversion, building a strong sales funnel, copywriting and social media.
But wait… There’s more.
The Internet changes every day. What’s good for businesses today may not be valuable tomorrow.
Right now you may be thinking that doing business online isn’t worth it. There are so many areas that need to be kept up with.
That’s why we’re here. We are a search engine optimization specialist company that also excels in reputation marketing.
Why Is Reputation Marketing Important Online?
It’s vital for a number of reasons. But mainly, when you have a solid reputation and use it to your advantage, it will help grow and expand your business without much effort being put forth by your company.
You see, when you have a solid reputation online, past customers will feel compelled to provide testimonials about your products and services. In essence, they will do the marketing for you.
This is a phenomenal position to be in as a business owner. Most people base their purchasing decisions on recommendations. They need to feel that a company is trustworthy if they are going to buy from them.
In the past, people based purchasing decisions upon personal recommendations from people that they know, like and trust. But that has changed in the Internet age, and the current statistic is that 70% of online consumers trust reviews that are posted online, whether they know the reviewer or not.
How Can This Help Your Business?
It’s simple. Make sure your past and current customers provide positive reviews about your products and services. This way you can update your website regularly with new customer testimonials.
Again, as your search engine optimization specialist, we will handle all of the reputation marketing aspects of your business. We will post all of the positive testimonials online and highlight the best thing said about your company.
If needed, we will help happy customers post reviews on some of the most prominent blogs and websites online to provide added extra exposure to your company.
This will drive extra traffic into the business and open up a whole new avenue of customers that you may not have known even existed.
Can Reputation Marketing Increase Conversion Rates?
Absolutely! As a matter of fact, if your company has a stellar reputation, customers will learn about it and find you. Your conversion rates will increase by a wide margin and help expand your business to levels that you may have only dreamed about.
Need reputation and search engine marketing help?
Call us at (587) 315-5111 to schedule a consultation today.
You can also contact us on our form. We look forward to doing business with you.