What Makes our SEO, Video and Website Design Services Great?

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Search Engine Optimization

A smart SEO campaign has three components to boost your business:

  • Establish/Increase Online Presence
  • Drive Relevant Traffic
  • Convert Traffic to Customers

Most SEO companies only worry about the first two. The third component is where you realize the biggest return on investment.

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Video Production web
Video Production & Marketing

Video is the single most powerful element for reaching your potential clients. Did you know?

  • Videos are 41% more likely to be clicked on in search listings
  • Video marketing can increase sales by 20% or more.
  • When customers watch your video, they are 85% more likely to buy from you

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Calgary Responsive Website Design
Website Design

With over 16 years of website design experience, there are very few designers that have developed websites before the existence of Google. Combine experience with a professional background and you’ll have a site that will shine above your competitors.

Nearly 1/2 of all searches are from mobile devices. Get a responsive website made to work with mobile devices.
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Calgary SEO services are a dime a dozen. There’s so much competition vying for your business. That’s what makes it difficult to know which company to choose.

But it’s certainly not impossible as you will soon see.

We make every effort to stand out amongst the crowd. How so you ask?

Well, for starters, while we understand the value of search engine traffic and what it can do for your business, we also recognize the value of sales funnels, conversion, a social media presence, video marketing and reputation management.

Every one of the areas just mentioned can make or break your company if handled incorrectly online.

So it’s great to have an Internet presence, but it’s vital that your search engine specialist knows how to successfully manage your online profile and all of these areas.

That’s where we come into the picture…

There’s More to Life Online Then First Page Rankings

TC Business Marketing CalgaryYes, we understand your business needs. We understand that free website traffic from the search engines is great, but it ultimately doesn’t amount to anything if you do not have quality content, a strong standing reputation and a sales funnel that converts.

Think about this for a moment…

Let’s say you hire “123 SEO Service” to rank your website. They do a great job and now you’re site is ranking highly in Google for a number of targeted keywords.

Potential customers begin viewing your content, but ultimately they choose to ignore your sales funnel and click the back button and move on to another company in your industry.

It’s fantastic that you’re getting this free traffic from Google, but it ultimately is not boosting the company bottom line at all.

Instead, if you hired us, here’s what we can do…

The Benefits of Our Search Engine Optimization Service

  • Create and manage social media profiles on the best sites, including Facebook, Google + and Twitter, to name just a few.
  • Use expert keyword research methods to find the most commonly used terms in your industry or local community.
  • Provide first page Google rankings based on our keyword research methods, and begin to deliver highly targeted Google traffic into your sales funnel.
  • Provide first page Google rankings for videos, which will brand your company and provide an additional traffic source driving potential customers in the sales funnel.
  • Assist in website design to improve conversion rates and ultimately bring more sales into the business.
  • Track the success or failure of the company website, and make tweaks and changes when necessary to help boost conversions and sales.
  • Perform reputation management when necessary to ensure that no one is intentionally or unintentionally sullying your good name.

As you can see, we provide a full service SEO experience. We make it a point to help your business grow from all angles, not just by providing high search engine rankings and website traffic.

Ready to get started?

It’s easy to do. Call the number prominently displayed below and ask about our premium services.

Learn how TC Business Marketing can grow your your business by calling (587) 315-5111

What is the Google Dance?

Panda Google DanceDancing to music can take the form of many different sets of movements. It can range from delicate, and rhythmic swinging to abrupt, and harsh thrashing. This symbolism fits nicely with how Google compiles rankings for any given search term. Rankings are in a constant state of flux with any number of listings moving up or down in their position. This movement is what is called the “Google Dance”.

A common misconception with those unfamiliar with SEO is that an optimization campaign will only hold or improve the position of a website. In reality, rankings can experience both small and large movements up and down. The key is to see an upward trendline. Some campaigns can feel like they are stuck over long periods of time even though they are inching their way up.

One case that I have seen more than once is where a campaign may experience slight improvements before dipping lower than the starting position. In these instances, it can be like water filling up behind a dam. The SEO work slowly builds up against the dam and once the dam overflows, ranking position improvements can come very quickly. These situations frequently frustrate business owners and amateur SEOers who are unfamiliar with this type of dance. In these cases, patience and perseverance are the keys to success.

In the SEO industry, clients are frequently looking for quick ranking improvements and pressuring SEOers to push the limits of sound strategies. During an aggressive campaign, Google may completely remove a page or website from ranking for a specific keyword or set of keywords. The website will still be indexed and there is no manual penalty applied. This is essentially Google’s way of saying, “Something is going on and I’m not quite sure what it is so let me put you aside while I figure it out.” This is the most difficult dance maneuvers Google has as it can be very difficult to discern whether it’s a dance or a penalty. I experienced this situation several months ago while working with a new SEOer from an Australian based marketing company. The campaign at the beginning was too aggressive and the site disappeared for about 6 weeks before coming back to a stronger position. Sadly my colleague lost the client just before the rankings recovered.

When performing SEO work on a website it’s important to stay patient when rankings fluctuate. Implementing the techniques that work will eventually prove fruitful. As long as you don’t step on Google’s toes too badly, positive results will come.